FLYERS
- How often do you publish flyers?
- In every 10 days.
- Not every week?
- We don’t publish them by the weeks, but by the time of the beginning of the months and the time of payings, etc.
- Has it ever happened that you didn’t publish for the last few years?
- Yes.
- What happened (to your profit)?
- We lost some profit in the meaning of not earning more.
- How much do the flyers help in percentage?
- About 20 to 30 per cent.
- How many flyers do you publish at a time?
- About one million.
- And how do you arrange that the flyers are put into mailboxes from the stores?
- It’s arranged by the Marketing Department. They get them (I mean the flyers) to go the mail services. After that geo-marketers arrange them.
- How do you check their work?
- We have a supervisor and they have one, too, and they go to checking-tours together. If the flyers don’t get to people we reduce their bill.
- Do you have ads ont he Internet, too?
- Yes, we have.
- Can you check their effectiveness?
- Yes, absolutely.
- Is it better than flyers?
- Not yet. But it can be checked easilier.
BRAIN STORMING, 2010-2021.
